Fractional Content Director & Copywirter
Positive_360.png

Wealthsimple x Pine Mortgages

 Wealthsimple x Pine Mortgages Launch

For this project, Wealthsimple partnered with Pine Mortgages to deliver a seamless digital mortgage experience. Since Wealthsimple isn't licensed to provide mortgages directly, the collaboration required navigating complex regulatory challenges. I led the concepting and copy for the dotcom and in-app experience, managing writers and content designers to bring this initiative to life. Below, you'll find assets from various channels and you can view the live page here.

 

Creative Direction: Thierry ambraisse + jacob Weinstein

Design: cj flynn + Amy savidge

Copy: Jess FLanagan + Carly mccready