Best of Wealthsimple

At Wealthsimple, I led a team of writers with the goal of simplifying the world of finance. My role was hybrid — serving as the team's copy compass while also writing for key product launches and brand moments. Below are some highlights from my time with the company, showcasing both my leadership and writing contributions.

The content above showcases my work on the Wealthsimple rebrand and homepage redesign. I wrote this page, as well as the accompanying brand guidelines, from start to finish. The goal was to align the new brand voice with a user-friendly experience that clearly communicates Wealthsimple's offerings. You can view it live here (Note: My work excludes the iPhone campaign.)

During my time at Wealthsimple, I led teams of up to five people across various working channels. The work showcased above represents a sample of the projects I creatively directed in collaboration with my ECD at the time.

The content above highlights my work on demystifying Private Credit. I played a key role in simplifying this complex financial product, breaking down how it works and who it’s suited for. The goal was to make Private Credit more accessible and understandable to a broader audience, aligning with Wealthsimple's mission to simplify finance for all Canadians. You can view the full page here.