DUER Holiday Campaign

For DUER’s 2024 holiday campaign, I stepped in post-production to refine the messaging hierarchy and strategy for assets that had already been briefed and shot. While content pillars were loosely outlined, it was my role to better define them and bring clarity to the campaign narrative. I led the development of creative assets, including ad copy, email content, and web, while delivering the message that gifting DUER is (almost) as easy as gifting a pair of socks. Working closely with the marketing team, I ensured every element aligned with DUER’s brand tone to create a cohesive campaign.