Saje Solutions
The year is 2020 — anxieties are high, social contact is low, and sourdough starters are on the rise.
Tasked with concepting the brand’s first-ever OOH, we highlighted Saje’s product selection through a series of bold headlines that reflected the world’s emotional state. Because for every problem, there’s a Saje Solution.
We never had the opportunity to actually put up billboards…
… or fly posters, but they sure would have looked great if we did!
The tonality and brevity of this campaign lent its way nicely to our paid advertising channels—catching the attention of new community members in both Canada and the US.
Producing double the ROAS typically generated by Saje’s paid ads, this specific advertisement would go on to be the brand’s top-performer for months to come.