Fractional Content Director & Copywirter
2020_OCTOBER_SAJE-SOLUTIONS_SLEEP-WELL-BATH-SALT_1000x1000.gif

Saje Solutions (Copy)

Saje Solutions

During the pandemic, we were tasked with concepting Saje’s first-ever OOH campaign to bring Saje’s extensive all-natural product selection to life.

Because for every problem, there’s a Saje Solution.

2020_OCTOBER_SAJE-SOLUTIONS_HP-HERO-1-CAN_2000x856_FINAL.gif
We never had the opportunity to actually put up billboards…

We never had the opportunity to actually put up billboards…

… or fly posters, but they sure would have looked great if we had!

… or fly posters, but they sure would have looked great if we did!

Screen Shot 2021-06-15 at 9.14.01 PM.png

The tonality and brevity of this campaign lent its way nicely to our paid advertising channels—catching the attention of new community members in both Canada and the US.

Producing double the ROAS typically generated by Saje’s paid ads, this specific advertisement would go on to be the brand’s top-performer for months to come.

Content & Copy: Jess Flanagan& Leila Toigo

creative direction: Breanna Musgrove

concept: Leila toigo