Saje’s brand pillars
In partnership with the Senior Creative Director and members of the executive team, we spent a whole year shaping, developing, and executing the content for Saje's new brand message and pillars. This became a massive project that involved many stakeholders and cross-functional partners. However, it was all worth it in the end. With the new brand work in place, Saje finally had the tools to reinforce the content we were producing and the messaging strategies we were creating. Brand pillars FTW!
Content & Copy: Jess Flanagan
Creative Director: Breanna Musgrove
Graphic Design: Zoe Sofianos