Fractional Content Director & Copywirter

Fractional Content Director & Copywirter

Paid Social & PPC Ads

Lululemon paid ads

Paid Social & PPC Ads

Paid Social & PPC Ads

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In 2016, I joined Lululemon as part of their Digital SWAT Team. Responsible for all paid and digital quick-turn materials, my role was to create assets that drove brand awareness and converted sales across core products. During this time, I found many fun, thought-provoking ways to write about Lululemon’s technical apparel.